Influencing Your Audience: Crafting Messages that Motivate People to Say Yes

  • Tuesday, January 17, 2017
  • 7:30 AM - 9:30 AM
  • Portland Country Club - Falmouth, Maine


  • Available to presenters and other complimentary members.
  • Available to employees of companies with a Corporate Bundle. For your registration code, please see your company's bundle administrator.
  • Available to members who have paid for membership and breakfast in advance.
  • Available to members with active annual memberships

Please join us on Tuesday, January 17, 2017 from 8 – 9:30 AM at the Portland Country Club, 11 Foreside Rd, Falmouth, ME. (Check-in, breakfast and networking begins at 7:30 AM.

***  Registration is Closed ***


Learn how to craft a persuasive message.

Talent Development professionals are called on frequently to write messages intended to influence an audience.

In this interactive session, we will explore what behavioral scientists have found to be reasons why people change their opinion, alter their behavior, or agree to certain requests. We will look at techniques to use when you craft messages, for a written communication or for a speech, so that you influence the reader's thought process and increase the likelihood that the reader or listener will accept your ideas and do what you ask. As a result of this session, participants will be able to:

  • Open with a persuasive message when the audience is resistant or indifferent
  • Position information for maximum impact
  • Strengthen their credibility and image to be more successful at persuading others.
  • Apply five principles of social psychology to induce people to accept a point of view



Ken O'Quinn

Ken is a corporate writing expert and the author of Perfect Phrases for Business Letters (McGraw-Hill). After a journalism career with the Associated Press, he became a professional writing coach.

 Ken has been a guest speaker at international conferences, and his writing has appeared in Fast Company magazine, the N.Y. Times, and the Harvard Management Communication Letter.

Registration is required by noon, Friday, January 13th.

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